Homelessness doesn't always look like the street.
Sometimes it looks like a motorhome parked at a friend's. A sofa, week after week. A car with the kids' school bags in the back. Hundreds of thousands of UK families are living it right now — it's called hidden homelessness.
Six months without a fixed home.
My family lost the security of a place to call our own. We didn't sleep on the street. We slept in a motorhome. We stayed with friends. We relied on people who had a bit of space to spare and were kind enough to share it.
We were the invisible kind of homeless. Working, parenting, showing up. Nothing about our days told the story of what we were going through — and that's the reality for most families in this quiet crisis. It doesn't make the news. It rarely gets counted. But it's happening on every street in Britain.
After six months, the council helped us with the first month's rent and deposit for a private rental. That gave us a home again — and I didn't want to just move on from what we'd been through. I wanted to build something with it.
A brand that carries something bigger.
SCM is small and slow by design. The Daisy is my first bag — made to be beautiful, useful, and built to last.
My bags are handmade by DWIJ — a fair-trade, female-led manufacturer in India — using recycled post-industrial denim and cotton. DWIJ is female-founded by Soumya, with 95% female staff, fair wages, no sweatshop, and a commitment to teaching skills.
I named the Daisy after myself, and the idea of building hope one step at a time. A real share of every sale goes to UK charities working directly with families facing hidden homelessness. Not a rounding-up. Not a marketing line — a real contribution, published on our Impact page.
Every bag helps create change.